The LEGO Business History

The LEGO brick has become a worldwide experience that is as much a part of the cultural fabric as Billund, the little village in Denmark where all this began. But the company’s advancement into a market giant was not without the reveal of challenges and strains. One of those came in 1942 each time a warehouse open fire consumed almost all of00 the gadget manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to shift the company faraway from wooden toys and toy cars, which had been it is bread and butter, and move into plastic material toys. It could be a major improve for the family-owned organization, and the one which was not primarily well received.

A correspondent noted that “plastics will not replace very good, solid wood. ” But Godtfred Christiansen persevered https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor and started to try out new patterns that used plastic. The first commencement step was the introduction of the Auto Binding Bricks that held together to prevent block towers from toppling on children.

The new Profano bricks would not become the iconic toy that we all know today until 1949. Right up until then, the interlocking bricks were more of a construction gadget than an actual building toy. It was as well not till 1958 that your satisfying clicking coupling system became a standard characteristic.

Throughout the 1972s, the company ongoing to extend in production and market reach. The company added Legoland subject parks to the mix and created more advanced collections that were geared toward older followers, including the Technic line of bits such as axle assemblies, gears, levers, and universal joints.